When the first Piggly Wiggly opened in 1916, it had a cousin named Floppsy Woppsy. The Floppsy Woppsy was a fruit window located inside the lobby of the original stores. It carried grapes, citrus, peaches, apples, pears and cantaloupes (but never watermelons).
Floppsy Woppsy turned out to be a flop. In June 1917, Saunders pronounced, “Floppsy Woppsy is dead amid tears!” He decided that the fruit window was not profitable in its current location because produce was wilting before it could sell. He encouraged his customers to patronize market wagons for their produce until the Piggly Wiggly changed its setup. A week later, Saunders replaced the fruit window with a store directory and placed a bench underneath it. He started selling vegetables again within his serpentine aisles, instead in front of the turnstiles where “too many of [Floppsy Woppsy’s] friends imposed on her.”
It does not appear that many people mourned.
Quotes from advertisements in the June 14, 1917, and June 18, 1917, editions of The Commercial Appeal.